Find the missing million
National Campaign with Lloyds Pharmacy (1200 retail outlets) to find 1 million people in the UK who have diabetes – we were briefed to generate publicity for the National campaign.
Target the following media in order to generate interest / coverage – Radio / TV Plus National & Regional Press.
Missing Millions – Scotland Launch over 1 million print coverage circulation including OK Magazine, Glasgow Evening Times and Pharmacy Magazine. Broadcast Coverage Total Reach: 2,907,758 including Radio Forth, Nevis Radio, Primetime and Real Radio Scotland. Increases footfall in store – over 750,000 tests completed over 8 months.
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