Aylesbury Vale District Council, Buckinghamshire County Council and Wheelpower worked in conjunction to host a number of events celebrating and marking both the Olympic and Paralympic Games 2012.
Our role: Prepare a communications strategy for the Olympic and Paralympics events in Buckinghamshire
When: Summer 2012
The Brief: Prepare a cohesive strategic media management overview to act as an umbrella document for all parties to ensure that there was a unified approach to harnessing the fantastic PR opportunities that each event offered Aylesbury Vale.
The Solution: Liaise with the relevant contacts at each organisation and provide a toolkit of ideas, practical suggestions and creativity to ensure all the local events were memorable and enjoyable amongst residents and athletes alike, helping to raise the profile of the area for business investment and generate goodwill.
The Results: A comprehensive 21 page document produced within a two week period used by each party to create a working protocol for marketing and PR of the events. The document acted as a communications template which allowed all stakeholders to be consistent with use of media, social networking and community awareness and messaging.
Flawless delivery of Paralympic Games opening at Stoke Mandeville.