How do you measure PR activity and how does it help your bottom line?
Since 2008 the market has become more and more competitive and it is harder and harder to get your voice heard.
Regular, positive coverage by media in the editorial pages gets you heard by your current clients and means future business partners think about you.
Being invisible does not help develop business.
If you can’t measure it you can’t manage it. Hence, we agree the media in which you want your business to feature, look at your business, evaluate it and play to its strengths, promoting them.
We agree set targets across print, broadcast and social media and evaluate on a regular basis.